Nobody has time to create content from scratch. AI tools can make or break your business. Almost every organisation uses AI to generate images, videos or get help with their marketing campaigns. It doesn't matter what your use case is. If you need AI tools, this blog is for you. We have covered some of the best and most tried and tested AI tools. They are suitable for different domains, applications, and you can get creative with them.
Let's explore our list.
20 Best AI Tools by Category
Image Generation: Imagen, DALL-E, and Midjourney
Video Creation: Video Fusion and Sora
Graphic Design: ModelsLab AI Photo Editor and Canva Magic Studio
Voice Generation: ElevenLabs and Audiogen
AI Assistants: ChatGPT, DeepSeek, and Uncensored Chat by ModelsLab
Writing: Claude by Anthropic
Research: Perplexity AI
Coding: GitHub Copilot
Marketing: AdCreative
The 20 Best AI Tools in 2025 (Tried & Tested)
There are many cool AI tools you can use. But these are the ones that made our list. Let’s check them out and see what they can do.
1. Imagen
Imagen by ModelsLab is a developer-first AI image generator. Imagen offers Flux and Stable Diffusion AI art models for powerful and versatile image generation capabilities. It is a text-to-image and image-to-image AI image creation app. That means you can enter a prompt and convert images into new creations.
You can use Imagen to transfer and translate art styles, color correct and resize images, fix levels, remove backgrounds, and more. Try the inpainting and outpainting APIs to repair photos and bring them back to life. You can extend your pictures and make them more polished for reuse later. The best part about Imagen is how you can easily integrate it directly into popular editing suites like Adobe After Effects, Adobe Premiere Pro, and Photoshop. Imagen can generate unlimited images and NSFW uncensored pictures, too.
It features parallel processing abilities and can render before-and-after shots of fashion elements with its Fashion API. The Interiors API generates stunning interiors and exteriors for architectural and real estate projects. If you want to create virtual characters for gaming, social media, and business, try its avatar generator API.
You can also use Imagen to upscale and resize your 4K photos. It can optimise your pictures for viewing on any device. Imagen can remove pixelation and blurriness and denoise images in a few clicks. Impress your friends by taking selfies, cloning yourself, and adding new characters to your AI images. Imagen can repair and restore photos and bring them back to life. Colourise your black-and-white pictures and generate creative art with AI. Imagen can turn your sketches into fully polished drawings.
2. DALL-E
DALL-E is OpenAI's text-to-image generation model that can create detailed images from text descriptions. The latest version, DALL-E 3, launched in October 2023, works seamlessly with ChatGPT to help users refine their ideas through natural conversation. You don't need to be an expert in writing perfect prompts - simply describe what you want in everyday language, and DALL-E handles the technical details. It's particularly good at understanding complex prompts and generating accurate facial features and image text. It’s one of the best free AI tools for image generation.
DALL-E 3 can be used with a ChatGPT Plus subscription or Enterprise plans. Its costs could vary by image quality and size, depending on how many images you produce. The machine contains inherent safety features that inhibit the generation of harmful content and protect intellectual property rights. While most users praise its prompt-matching function and user-friendliness, some have complained about image quality, observing a "plastic look" to some of its outputs. The machine suits digital illustrators, companies, and educators who need rapid visual content without design skills.
3. Midjourney
Midjourney is a text-to-image AI software that has been a favorite among digital artists since its release in July 2022. It is accessed through a Discord interface and creates high-resolution images from text instructions with very high accuracy. Its best feature is "Vary (Region)" through which you can edit sections of an image for further adjustment. Midjourney is highly rated on features and prompt accuracy, but a bit lower for ease of use and is expensive.
It receives constant updates, and Discord users are excited about its newer versions. It is especially designed for digital artists, content creators, and social media administrators who must create unique visuals without needing to be good designers. Midjourney is a buzz for AI being used in creative endeavors, with almost half of young adults believing its AI-generated visual media to be real art.
4. Video Fusion
Video Fusion’s developer-first text-to-video API can transform your ideas into videos.
Video Fusion is excellent for creating deepfakes, too. You can get realistic lip-sync, swap faces, and make animated 3D videos. You can also clone characters, remove backgrounds, and customise cutscenes. You can upload references and share URLs for Video Fusion to generate unique video content.
You can use the Video Fusion API to create animated typography videos for your projects. It’s great for extending scenes and adding objects, and can render videos in multiple formats, such as MP4 and WMV. You can also generate animated avatars, walk cycles, B-roll animations, and any shots from any angle or perspective.
You can add multiple scenes to your videos and create long-form AI videos. Video Fusion is also easy to use. ModelsLab offers four pricing plans: Starter begins at $7 a month. You can get Standard, their most popular plan, starting at $47/month. Their premium plan is the most expensive but the best. You can check out the pricing details here.
Schedule a call with the team to learn more.
5. Sora
If you are wondering how Sora compares with other video generators, it gives tough competition to Google's Veo2. OpenAI's Sora can save time in making videos. You can make beauty tutorials, create scenes, and mash testimonials, and enjoy plenty of room for more creativity. Sora can be used for creating b-roll footage, stock animations, and AI-generated logo intros. You can make clean and professional clips with it, and play around with the settings.
An absurd number of content creators will make educational content and PG-friendly videos. The power of Sora will mostly lie in your text-prompting skills. You can make time-lapses of urban cityscapes, which gets the videos' colors and general feel down in HD. If you're thinking of making drone shots of speedboats or want to customise the angles, Sora can do that. Sora's videos are watermark-free and worth the investment for professionals who are strapped for time but need a lot of content.
You can expect Sora to set a high bar for AI video generation models. In the coming years, it can blend and loop your footage, generate infinite loops, and remix and recut images and visuals from simple text prompts. If you need to use Sora for storyboarding, you can create scenes individually and adjust the lens tool. It's perfect for those new to filmmaking but want high-resolution outputs at a fraction of the cost, without hiring a dedicated crew.
6. ModelsLab AI Photo Editor
You can make incredible edits with ModelsLab’s AI Photo Editor. Create anything you want to imagine and use object removal to quickly delete unwanted elements and distractions. Add details that seamlessly blend into scenes and keep complete creative control over visual concepts.
Remove unwanted logos, watermarks, texts, tree signs, and other parts of images. ModelsLab AI Photo Editor makes background removal simple. It can create images with transparent backgrounds with just a click. Intelligent object detection ensures you don't accidentally remove essential elements in your photos, so they stay cohesive.
Its AI-based photo enhancer can also do style transfers. It uses natural language processing to understand your visual text prompts. You can describe how you want to enhance your images and adjust different areas accordingly. Automatically remove outlines from your photos, auto-adjust levels, and achieve sharper looks with more balanced lights and defined colors in seconds.
Optimise your photos to fit any screen size or resolution and upscale to custom image dimensions. Bump the pixel count with a single click and go 8x the original size with its AI image upscaling.
7. Canva Magic Studio
Canva Magic Studio gives you all the AI power tools you need to start creating great images. You can kickstart your creative processes by making your first draft. Find the right words with MagicWrite, create custom visuals, and generate eye-catching designs. Canva also offers AI image and video generation apps like Magic Media.
DreamLab can bring your vision to life with unmatched precision, and you can generate photorealistic images. You can also create illustrations, sketches, 3D renders, photo mockups, and turn templates into visuals in seconds. Canva can eliminate background noise from your videos, making the audio more precise and smoother.
You can highlight snappy clips from your footage and edit them when generating videos. Magic Resize is a unique feature that lets you swap formats and image dimensions and transform creative text. You can instantly reformat any design for any platform and auto-translate without leaving your page.
You can reposition elements, remove backgrounds, animate text, and morph visuals. Scalable AI controls and protection ensure complete privacy and security for your Canva account.
8. ElevenLabs
ElevenLabs can generate voiceovers and remarkably human-like speeches. Other voice generators are usually robotic but deliver expressive and context-aware voices well.
Its main feature is voice cloning, which can mimic a speaker's tone, pitch, and inflection with startling accuracy from a brief sample. It records subtle nuances such as emotions and accents, producing natural speech.
ElevenLabs supports many languages, which is excellent for localising international content in English, Spanish, French, etc. It permits users to create their own voices, which may be helpful for their audio needs. Podcasters, YouTubers, and teachers who want high-quality audio without using voice actors can use it.
9. Audiogen
Audiogen by ModelsLab can generate background music, voices, and speeches for your business projects. It's one of the industry's best developer-first generative AI sound APIs, and over 500K+ developers already use it.
You can recreate music with celebrity voices and bring your favorite songs to life with AI Voices. You can translate your voice into different languages while keeping your tone and style consistent. You can use AI-powered dubbing and translate voices in 43+ different languages..
Create realistic voices from any text and convert text into speech using the Text-to-Voice Generator API. Clones custom AI voices with emotion using the Speech-to-Speech API. Audiogen integrates with Adobe After Effects, Da Vinci Resolve, Adobe Premiere Pro, business workflows, and many more. It can switch from male to female voices, generate background musical scores for scenes, and alter tones, accents, pitches, and other vocal attributes.
10. EverNote
Evernote is an AI note-taking app that can help you capture and store your ideas, notes, tasks and documents. You can quickly create lists, organise notes, and sync them across multiple devices. There are customisable widgets, and the web clipper feature is excellent. It is available on the web, mobile, and desktop. You can get it on Android and iOS.
Evernote is used by students, professionals, and teams who want to track and link their thoughts and tasks. You can choose different fonts, upload handwritten notes, and even colour-code highlight text. There are underlying options, and Evernote has a drag-and-drop feature that lets you move around the text quickly.
You can choose from formats like headers, tables, and calendar events. One of its best features is its tags, and you can structure your notes by creating notebook stacks. The spaces feature is another excellent way to organise your notes besides using notebooks and tags. Evernote also makes it easier to search through your notes, scan and filter them, save your searches, and get quick access to different themes.
Audio Notes is another cool feature that lets you transcribe your voice into text notes. You can also invite others to collaborate on your notes or view them using the share tab at the top right corner of the app. You can also restrict access to your notes, and Evernote comes with various project and task management tools.
There are also templates for work, life, school, and other occasions. The AI assistant helps you summarise, write, and translate text. Evernote AI can also fix typos and change writing tones.
11. Notion
Notion is an Evernote alternative and part of our AI tools list. It's great for collaborating and note-taking, but unlike Evernote, it won't work offline. However, you can build custom databases; some tools will let you import notes from Evernote and other apps. Notion has unlimited free storage and can be used to manage projects. It offers different views but is a powerful note-taking app for heavy note-takers.
You can get the free version for individuals, but file uploads will be limited to 5 MB. Notion Plus removes file restrictions and gives you up to 30 days of page history. You can invite up to 100 guests, and it's great for business users. Notion also offers AI add-ons, which are charged separately. You can use Notion on your web browser, which supports Safari, Firefox, and Edge. Notion also has desktop apps for Windows and Mac OS and mobile apps for the iPhone, iPad, and Android. You can create journals, reading lists, and task lists, and the app has a getting-started guide. Taking introductory notes is easy; markdown and standard keyboard shortcuts are available. New users often get confused with Notion's blocks, and the cool thing about blocks is that they don't have just to contain text. You can add images, tables, subpages, or even databases. If you type a forward slash at the beginning of a Notion block, it will show you options.
You can publish your notes to the open web and share read-only versions. The web clipper is great for saving ideas, and it takes a few minutes to show up. You can export your notes as HTML, PDF, markdown files, or CSV databases. You can also export entire workspaces through Notion.
12. ChatGPT
ChatGPT leads the top of the LM Arena leaderboard and outperforms other AI models in key benchmarks. As of October 2024, it has more than 200 million users and can be used for brainstorming ideas, translating tasks, and writing AI scripts for coding.
ChatGPT's advanced o1 reasoning model is great for complex problem-solving, coding, and math. 4.0 is best for creativity and versatility, and 4.5 is a work in progress.
You can upload your documents and ask ChatGPT to analyse your writing style and create custom prompts. These prompts can personalise your content creation and save you effort without having to type in every detail or spend hours on your work.
ChatGPT's web search function is excellent, and you can use its deep research feature to make comprehensive reports. You can also use it to create spreadsheets, do research-heavy tasks, and analyse data. You can use its mini-models to get responses quickly if you need speed. ChatGPT can also tackle cryptic crossword puzzles and solve mysterious questions. However, like other AI tools, it's not a complete replacement for anything, so use it as you see fit. ChatGPT can be your therapist, friend, and is one of the more fun AI tools in the industry.
13. DeepSeek
DeepSeek is just as good as ChatGPT’s O1 models and has ripped the AI playbook. It offers whatever you want at a fraction of the cost and even broke the US stock market. President Donald Trump said it was a wake-up call for tech entrepreneurs. DeepSeek R1 has achieved remarkable and impressive breakthroughs; it's an open-source language learning model and has pulled the curtain on its competitors.
For just $2, you can get a significant upgrade. DeepSeek is excellent for generating texts, researching information, and pulling data from billions of sources. It replaces supervised fine-tuning and RLHF with a wholly automated reinforcement learning step.
It's great for coding, writing, and is highly efficient.
DeepSeek uses a mixture of experts' MOE architecture and optimises resource usage. It excels in problem-solving and resourcing tasks and can be accessed via platforms like OpenRouter for those who want to try it out for free. However, there are some concerns about the Chinese government's censorship issues.
It's a good OpenAI alternative and one of the best tried-and-tested AI tools.
14. Uncensored Chat by ModelsLab
Uncensored Chat is an NSFW roleplay AI platform that bypasses GPT-4’s censorship. It provides unbiased and unfiltered responses to anything. You can ask it any question, and it will answer without judgment.
You can also do NSFW roleplays and explore different plots. Ask it any scientific question, research, or topic outside the box, and it will give you unique answers. You may not even expect some of the responses it generates because it's unbiased.
You can also use it to debug your code, write software applications, and get help with various writing and editing tasks. It can organise meeting notes, advise based on your inputs, and provide tailored responses. Keep your data private. ModelsLab doesn’t store any uncensored chat data. It’s 100% risk-free and private.
15. Claude by Anthropic
Anthropic's Claude is an AI assistant that writes human-like text designed to be empathetic, honest, and direct. You can experiment with Haiku, Sonnet, and Opus to explore their different AI models and reasoning abilities.
Claude is skilled in understanding subtle instructions and can accomplish complex tasks like document analysis, composing detailed articles, and responding thoughtfully to ambiguous questions.
Claud’s interface is clean and minimalistic. Claude can analyse documents, read and summarise long texts, and give you incredible accuracy. It can also maintain tone and style throughout interactions and adjust according to your writing requirements. Claude has built-in safeguards to prevent causing harm through its outputs while still being able to discuss relatively sensitive information factually.
16. Perplexity AI
Perplexity AI is an AI research assistant that transforms how individuals search and engage with information online. Unlike conventional search engines, it gives you direct answers to questions, cited sources, and website links. You can pose follow-up questions naturally as if talking to a human researcher.
Perplexity can search the web in real time, giving you the most current information on any topic. It collects results from a diverse number of sources and provides you with links so you can look it up yourself. Its deep research feature is excellent and can save you time from searching and reading several articles online. You can access Perplexity on mobile and desktop.
17. GitHub Copilot
AI pair programming is a thing, and GitHub Copilot is a great support tool. It can highlight syntax, functions, and auto-lint and assist in your integrated development environment. You can also get it to auto-complete your code, trigger reminders to enforce consistent code styles, and reduce errors.
If you are trying to improve the quality of your code and get assistance with debugging, then GitHub Copilot can help. It can provide fill-in-the-blank suggestions similar to when typing something in Gmail or Google Docs. Depending on your coding context, it will tell you what variables you can fill in.
Suppose you are a software developer who is working on coding. In that case, you will need to learn how to use GitHub Copilot because most of the development work programmers do nowadays is writing boilerplate code. If you aim to improve coding efficiency and focus more on ideas and research, you can use GitHub Copilot to cut down on other redundant tasks.
18. AdCreative
AdCreative is an AI advertising tool for marketers who create high-performing ad campaigns quickly and with high productivity. The product generates ad visuals and copy in all sizes, from static images to banners and video. Based on performance data analysis, AdCreative gives predictive scores on each ad creative, which helps users find the ideal designs for their ad campaigns.
You can upload brand assets such as logos, fonts, and colors to maintain visual consistency across all ad campaigns. AdCreative's significant features include AI-created ad creatives, data-driven performance scoring, ad copy generation, and multiple ad format support. It also lets you quickly design multiple versions for A/B testing.
19. Tidio
Businesses trust Tidio in fintech, e-commerce, education, travel, and other sectors. It can improve customer support services, handle interactions, and transform how you manage queries. You can resolve up to 64% of your support requests with Lyro AI, and Tidio comes with a self-service option. Turn your visitors into paying customers with automation, and use its multi-channel inbox and live chat features. You can distribute your work to human agents.
Tidio also offers personalised services at scale. Its detailed analytics can improve customer support, and users can identify key trends and make data-driven decisions. Tidio optimises workflows, boosts productivity, and drives customer loyalty. You can integrate Tidio with your CRM and offer multilingual support for your customers.
It is also GDPR and CCPA compliant, so your data is kept safe and secure. You can integrate it with over 120+ tools, such as Shopify, Wordpress, Mailchimp, etc.
20. Clay
Clay is a relationship intelligence platform that allows professionals and teams to optimise their networks. Unlike traditional CRM software, Clay integrates data from multiple sources, such as email interactions, social media profiles, and company news, to create deep contact profiles. It allows users to form connections strategically with actionable insights, smart segmentation, and predictive analytics.
Clay auto-syncs contact data and monitors interactions across platforms. It keeps users constantly updated with the most current information about their networks. Clay's AI agents serve as virtual personal assistants, searching your network for possible connections based on your objectives. They write one-off messages to reach out. Clay can also analyse interaction histories to recommend timely touchpoints for building new sales relationships.
Conclusion
We hope we have inspired you with our list of the top AI tools. Keep in mind that Artificial Intelligence tools should be looked at like supplements. You don’t rely on them entirely but use them as assistants. If you treat the list of AI tools as options worth exploring, you’ll be well on your way to success. Even the latest AI tools fall short, but most have something to offer. You will get the best results if you combine top AI tools instead of sticking to one solution. Be sure to check out ModelsLab too while you’re at it!
FAQs
What is the best AI?
The best AI tool is one that works for you! You can check out our list of AI tools and try them out as a starting point. The only way to get good at using new AI tools is through hands-on practice and experimentation.
Are the latest AI tools good for running a business or starting side hustles?
It depends on what you’re looking for. If your business involves a lot of writing content, you can use Claude. If you need unbiased responses and a full suite of editing and video/image-making tools, you can use ModelsLab. There are no black and white answers to this. It’s on the user. AI just makes life easier.
Are there any free AI tools out there?
Most of the popular AI tools mentioned in this post are free. Some may require a subscription to unlock their premium features. All we can say is try them out and decide if they’re worth it.
Are there any courses I can take to master using different AI tools?
Great question! Yes, you can. But we recommend playing around with prompts and using free YouTube tutorials. You can also try the ChatGPT Black Magic course, a great starting point for beginners new to AI. It will help you use the latest AI tools like ModelsLab and ElevenLabs and get skilled with text prompting.