To sell a product online, you must create engaging videos. Nobody likes reading boring text, and everyone's attention spans are short. A product demo video can be the next best thing for your business. It explains how it works, showcases different angles, and gives customers a real-life walkthrough of your product's appearance. It also expresses your customers' pain points and demonstrates how it solves them.
There are no secret formulae. Every product demo video is different, and your creativity enhances it. The good news is that you can learn a lot by watching different product demos. Soak in visual ideas, see how they’re presented, and make them work for your brand. Here’s what you need to know.
Product Demo Video ABCs: Your Essentials
Before we get started, here are some basic things you should know. Although there are no hard and fast rules, every product demo video has some common elements you need to know. If you understand the thought process behind how product demo videos work or are made, you will produce much better results.
Here are the essentials:
The first step to making a demo video is knowing your audience’s pains, frustrations, and motivations. Study them and learn more about them. You should also see the consumers you are marketing your product videos to. A pregnant mom wouldn’t be interested in electronic gadgets but more about food and products for her little one. A high school student would love to know about the latest games. You must pique their interest by considering their temperament and day-to-day mindsets to grab their attention.
Gen Z viewers don’t have a huge attention span, but they scroll a lot. They spend most of their time on apps like TikTok and Instagram. Your goal should be to drive sales, but if you focus on capturing attention, making your content enjoyable, and providing value, you will get better results. Of course, this advice is interesting. We’ll go on a limb and tell you that what matters most is to make them not feel as if you’ve wasted their time. They should take away something from your videos and not regret watching them.
You can tell stories through your products. They can be a great way to market them. Stories are interesting and a lot easier to digest than explainer videos. We recommend storyboarding as part of your product video pre- and post-production process. Plan out every scene and start with the basic script. It could be something like talking to your viewers. Teach them how to use it; give before and after examples of what their life can look like with your products. That's a strong starting point if you think about it. ModelsLab Video Fusion can write and edit your script storyboard record.
Consider the format and length of your product demo video. You can afford to upload longer videos if you post on your YouTube channel. But if you have little time, go the reel route. Shorts and reels can last anywhere between 30 to 60 seconds. Just don’t bomb them with too much text.
You don't need any fancy equipment or shooting setups. You can make professional videos from the comfort of your home with a smartphone camera, built-in microphone, natural lighting, and brew magic with ModelsLab Video Fusion.
You can start by hitting the record button. Film your product demo, take 360-degree views of your product, and highlight its best features. You can record yourself throughout the video or add voiceovers. If you don't want to use your voice, you can clone others' voices or use AI-generated voices.
You can make the product demo video much more professional with an editing tool like Video Fusion. Add transitions, typography, video effects, filters, and more. Play around with your scenes by adding more in or removing them. You can swap backgrounds and enhance your videos with AI. You can translate voices in up to 40+ languages for your voiceovers or custom narrations. Feel free to get creative!
14 Best Product Demo Video Examples
What’s the best way to get started? Learn by watching others. We’ve done our best to showcase different examples for you. You’ll learn how creative video making works and will be able to incorporate these elements into your own ones too. Let’s start.
1. Recognize’s Product Demo
Recognize did a marvelous job of mixing animated elements with live-action footage. They get straight to the point and show how their product works, a good strategy for demoing the action without appearing too pushy. The storytelling keeps viewers hooked as they see what unfolds before them. This product demonstration video is a good example of how to highlight the product’s USPs and benefits.
2. Slack’s Genius Video Marketing Strategy
Slack is no stranger to keeping things creative. We can learn a lot from its software demo video. It’s one of the best marketing videos on our list. The narrator discusses and expands on Slack’s different features in the video. Animations pop up and play out. You can see how the interface works as the narrator speaks. Slack’s video gives a virtual tour of its core offerings. It makes everything engaging and easier for the customer to understand. They know precisely what they’re signing up for, and no time needs to be wasted looking up or searching for details.
Giving a complete video rundown, as Slack did, can bring great results. You can copy this product demo video marketing tactic.
3. Infinity SaaS Explainer Video - What a Story
The Infinity SaaS explainer video targets B2B customers. What a Story does an excellent job of using polished motion graphics in this demo video. It talks about eliminating the need to switch between multiple tools. We love the smooth transitions, animations, and how the different icons revolve and zoom in. The video shows team members’ photos and instantly transitions to the tool’s features, showing how people can use them.
The key features are covered one by one instantly, without spending too much time on them. These kinds of explainer videos are great for product demo shorts. If you notice, it was just 19 seconds! The video ended with a strong CTA and displayed the link to the website.
This style works if you’re looking for a simple explainer video format.
4. Apple’s Carbon Neutral Ad
Apple's carbon-neutral ad video is one of the best examples of creativity in action. The way they have incorporated storytelling feels like something other than a product demo video. You can see the switch between colors and scenes, especially the quirky text.
It's terrific that they've added behind-the-scenes footage of machinery and how their factories work. The carbon-neutral ad theme is also constantly present. Apple talks about how it will use its recycled materials and what it's doing for the planet by growing trees.
So, it highlights its product benefits and ties them to the environment. It gives value to all the viewers and gets them emotionally invested in the brand. That's amazing.
5. Scrub Daddy’s New BBQ Grill Brush
Don’t you hate enjoying a delicious burger, but the grill gets in the way? You clean it up with a bad brush, and those nasty bristles can go down your throat. Cleaning product ads might be boring, but Scrub Daddy gave them a fresh spin!
They filmed the video inside their home studio. BBQ Daddy’s scrubbing handle has no metal bristles, so it’s much safer to clean the grill. The man explains the product chaotically and funnily. He scrubs and scrubs. The woven steam head shows how he steam cleans his grill. There’s also a cool bottle opener at the bottom. He taps and yanks the product to show how the cleaning brush works. The shaky actions keep viewers' attention up and explain its unique features.
If you’d like to take a DIY way to show off your product, this would be a good way. He also tells where his product is available near the end of it.
6. Dunkin’ Donuts Brewing Tasty Magic with their Salted Caramel Sips Ad
Who doesn’t like a good and tasty drink for only $3 a pop? Dunkin’ Donuts is getting those late-night cravings kicked with its New Salted Caramel Sips ad! Those close-up shots, delicious textures, and bright colors with quirky text show their latest brews in full view. You can taste it off your screen. I don’t know about you, but my patience is running thin. I’d want to grab one ASAP.
Why does it work so well? It shows what ingredients are put together and how their tasty concoction is whipped up. Also, it’s only 15 seconds (really fast!).
7. Marques Brownlee’s Google Pixel Tablet Review
In this one, Marques Brownlee goes deep into the history of tablets and shares plenty of anecdotes. He gives context and jumps straight into using Google’s product. Unlike our other product demo video examples, this one lasts 14 minutes. We recommend doing this for products that require a complete walkthrough. Most customers don’t have the time to sit and watch, but for those who do, videos like this one can be great for them.
Long-form video content performs well on YouTube. But you can do it well if you keep it simple and basic, like Marques did. Save it for in-depth guides and virtual tours.
8. Zoom’s Contact Center Marketing Campaign
The Zoom Contact Center video ad talks about meeting the needs of your customers. The girl walks Greg through reassembling his chair. Greg is panicking and doesn't know what to do. So she walks him through the whole process step by step.
In the video ad, you can see how Zoom's different features are being used. The animations and cool motion graphics effects are really what capture your attention. The fast-paced scenes, the text, and the joint video call CTA link, and the way the camera is being rotated around these characters with the background blur, that really puts things in focus and into perspective. We can take notes from this customer-centric marketing video ad.
9. Pringle’s Sad Device Super Bowl Commercial Ad
This Pringles sad device ad is probably one of the funniest Super Bowl commercials.
If you want to mix dark humor with a bit of taste, then you can probably use this idea.
It's worth stealing and you can see how these two characters are sampling different flavor combinations.
Memorable and engaging especially because the bot can't taste these flavors and it starts talking by itself.
The ad showcases the deliciousness value of Pringles products and it uses numbers to cleverly grab attention.
10. I Filmed a Skincare Commercial in My College Dorm by @ashhasacamera
Ashhasacamera is a popular YouTuber known for her skincare products. In this reel, she shows how she made her product demo video ad. You can see the closeups, text, and how she applies the product to her skin, among other applications. She showcases her product’s benefits and frames the compositions nicely.
There’s no talking. Just music and scenes. That’s what draws viewers in. The last scene shows different people trying her products on their skin types. She ends with footage of different product variants to get her buyers interested. What we like about her style is how she created these incredible backdrops and dripping water effects without using fancy video editing suites. It’s just creativity inspired by nature and her surroundings.
She has taken a minimalist approach to video editing and color correction and focused on landing the shots well. The scene transitions are seamless. Her use of split-screen effects showcases her video editing skills. She knows color theory very well, which is evident.
The best part about her ad is the YouTube comments. People say they love how the ad didn’t bomb them with fluff. It’s unlike every single other home commercial. Walking viewers through how her product was made also engages them.
11. Temple & Webster’s Funny and Relatable Furniture Ad
Who hates squeaky chairs and backbreaking experiences?
Temple & Webster does a great job in portraying humor and fun in this funny video ad.
It's Australia's leading online furniture and homewares retailer and it shows relatable scenarios of everyday life.
You can see the convenience and affordability factor of shopping with them.
They also add a catchy soundtrack and they highlight the brand's offerings.
The storyline is very engaging, and the way the characters transition between scenes and integrate the product narrative is unique.
12. Wacom One Creative Pen Display
Wacom made a video commercial ad with a fun Nintendo-like vibe. In this, it showcased how its stylus was being used. Notice how it talked about the pen and paper feel without saying anything. The video just shows graphics and the pen motions.
You can see how the stylus is shown in different angles. Wacom also slowly moves the image from one angle to the next and shows the different ways the stylus can be held and used. It also talks about its 13.3-inch FHD display, which is one of its biggest selling points.
The sleek animations and graphics show how professional Wacom is as a brand. It's great for artists, visual designers, and creatives. We also like the fun and quirky icons Wacom has displayed inside its tablet ad.
You can see how it casually mentioned its socials so viewers can subscribe to them or follow whenever they want.
Overall, it's a great ad with no-nonsense, minimalist approach. The camera circling the product was a nice touch and the battery free pen was a big USP of the ad. It just showed everything in one scene.
So you don't have to do a lot to showcase your product's features. Wacom's dumbed down approach really did pay off. You can keep it simple and clean like Wacom One if you want.
13. Mr. Beast’s Feastables - Deez Nuts
If you haven't heard of Mr. Beast's Feastables, you're missing out on life. He sells tasty chocolates online. And it's one of the biggest things we talked about. Mr. Beast is known for his healthier chocolates. And apparently the ingredients in these confectionaries have a clean label behind them.
So throughout this ad he didn't talk anything about Feastables, he just talked about these nuts as a comical way of promoting them. It was a funny NSFW joke apparently, and it clicked well with the audience since his viewers are young. The older age groups also appreciated the ad, and Mr. Beast is known for his unconventional approach to advertising.
He does these one dollar versus one thousand dollar YouTube challenges and crazy stunts, so the Feastables ad was like an icing on the cake. The central theme of this ad is everyone was talking about his Feastables and referencing deez nuts. So it's got the curiosity element jam-packed into it.
So when someone watches this ad, they will think about what he's talking about and they'd want to try out his products. That's where he's going with this.
So you can do this too to generate engagement: curiosity, or get your audiences talking. You can portray your ad with mystery so that more and more people want to learn and find out about your products.
14. Zendesk Demo: Champions of Customer Service
“Your business has multiple touchpoints for your customers. A website, phone number, email, social media, and more. Organizing and managing these conversatinos aren’t easy across multiple channels.”
ZenDesk showcases its suite with its clean commentary. Pop up transitions, well-designed icons, and a collage of visuals arranged like as if it’s a visual board. ZenDesk talks about its seamless support, available anytime, anywhere.
The ad shows numbers and talks about truly improving customer experience. It also shows how customers connect and their profile photos for social media proof. A powerful way to show their product in action. They also show the different communicate modes you can use their product in, like comments on your Facebook, messaging forums, text SMS, etc. You can turn comments from these channels into tickets.
The point is - ZenDesks shows plenty of variety. It keeps things interesting. ZenDesk shows different ways how you can use their product and its features. A complete tutorial in 1 minute 26 seconds, so to speak.
Conclusion
So now you know the different ways in which you can make these product demo videos. We’ve shown you tons of examples! Hopefully, they’re a great starting point. You can use Video Fusion to make some really creative edits. It’s a deep fake video maker too so you can clone characters, copy faces, and go from text to video. Have fun!
FAQs about Product Demo Videos
What can the ROI of these product demo videos look like?
It totally depends on your product and brand. There are companies like MedVector that make millions in sales after spending $8,000 on a video. With ModelsLab Video Fusion enterprise API, you get a complete video production suite at a fraction of that cost. And the returns can be substantial, going up to even 1000%+! Your imagination is your only limit.
What makes a good product demo video?
A good product demo boils down the essence of your product in an ad. It’s simple, clear, and concise. The creative touches are a plus. The heart of the message should be intact and your ad’s delivery must be kept straightforward. That’s a common theme in all these videos above.
What are the different product demo video ad styles?
You can go from whiteboard animations to motion graphics and animated virtual avatars. Some videos may use 2.5D animations, live action, and feature hand-drawn illustrations or infographics. Which style you go for will depend on your time and budget.
How do I make the best product demo video ads?
You can use Video Fusion by ModelsLab to get started. It has a variety of templates. You can use the AI models trained already to come up with cool and unique ideas for your videos. Our text-to-video generator API makes it easy to refined your AI videos and customize edits. Video Fusion lets you create long-form videos with multiple scenes and is a complete solution in itself.