Corporate videos work well to attract the right kinds of crowds to your company. When competing with many brands, making your organization stand out is essential. Making videos also shows your clients you care about them and shows your creativity. Some business leaders believe that the best marketing campaigns start with corporate videos from the beginning to the end.
But here's the challenge: A corporate video is not just an ordinary video. It's a way to tell a story. It should include real-life examples to match your concepts and ideas. It should inspire your viewers to check out your brand and take action. When done right, your corporate videos become essential to your business video strategy and can dramatically increase your ROI.
So, where do you start? The best way to learn how to make these videos is to explore various examples. We will walk you through 15 of the best types to give you an idea of the different approaches you can take to make a corporate video.
15 Best Examples of Corporate Videos
Here are fifteen of the best corporate videos examples that you can take inspiration from and learn key lessons.
1. Google’s “Year in Search” Video
They say to do what you love, not just love what you do.
Google’s corporate video encapsulates people’s experiences worldwide and shares their journey in a 2-minute trailer. It highlights the most collective and shared experiences.
This video shows people's reflections on the last 12 months. It’s a great way to close the chapter and recap 2024. Blending nostalgia with reflection shows the highs and lows—the best of both worlds. The video also gives us a clear idea of Google’s influence on its audience. It shows how the company connects with its users and values their testimonials, innovation, creativity, and myriad outlooks.
2. Hubspot’s “Day in the Life of a Corporate Employee” Video
Kate Kearns opens with a friendly hello and discusses the HubSpot campus recruitment team. HubSpot is on a mission to help millions of organizations grow better. The company's culture values flexibility, autonomy, and transparency.
They are committed to promoting diversity and uniqueness at work.
Founded in Cambridge, Massachusetts, in 2006, HubSpot has offices in Portsmouth, Berlin, Tokyo, Paris, and many other locations. Throughout the creative corporate video, HubSpot shows different scenes, people, and what they work for. It also discusses how GlassDoor reviewed it critically and how the Boston Business Journal awarded it the Top Places to Work award.
So, you have a mix of what the company offers to its employees and how it shines in its work through testimonials. The people who work with Hubspot talk about why they love working there. They speak a lot about the company culture and how they reach milestones promotions, and tackle hurdles together. The organization knows they are all different and highlights how it brings out the best in those who work with them.
3. Apple’s “Think Different” 1997 Commercial
Apple's Think Different commercial aired in 1997, and it was one of the most iconic corporate marketing videos in history.
What was unique about this video were the characters that appeared.
Historical figures like Martin Luther King Jr., Mahatma Gandhi, and Albert Einstein appeared in it. The video was a classic and showed how to think outside the box by showing these figures. The black and white footage helped exude raw emotion and reinforce the concept of creative and powerful thought by these great minds.
After watching it, there's no doubt that Apple is one of the best brands. The audience learned what it stands for, making it one of the best historic business video examples.
4. Coca-Cola Happiness Machine Commercial
What if you found happiness in a bottle or instead in a vending machine? The Coca-Cola happiness machine commercial is just that. It's a heartwarming video that demonstrates the power of kindness. It's one of the best forms of guerrilla marketing, and it shows how the vending machine would dispense surprises.
The video reinforced Coca-Cola's brand identity. It showed how the company values people and their happiness and brings them together by associating its product with positive emotions and memorable moments. You can get creative with your corporate video ideas by playing with story themes like Coca-Cola and mixing different niches.
5. Dove's Real Beauty Sketches of Women
Women's empowerment is a sensitive subject, and Dove made headlines with its authentic beauty sketches. The sketches show how Gil Zamora, an FBI-trained forensics artist with more than 3,000 criminal sketches under his belt, was hired by Dove through Unilever's UK office to draw seven different women. He drew two sketches of each. The first sketch was based on the woman's profile and description, and the second was based on how strangers perceived her after just meeting her.
The differences between these sketches were huge and watching these women come face to face with the version of themselves versus the version that everyone thought of was extraordinary. It was one of the most original and touching experiments for the Dove Real Beauty campaign because it showed women through the lens of themselves and reality.
It also gave insights into their thought processes and helped them understand that it's important not to judge ourselves too harshly based on our exterior appearance. We must focus on our inner beauty and enjoy the moments as they come.
The video was made the body positivity and self-acceptance movement was gaining real traction, so it raised. Itess on issues related to negative body images and positioned Dove as a leader in accepting oneself and challenging societal norms around beauty.
6. Intel is Art Infused with Tech Video
Technology is art, and Intel's amazing trailer just proves it. It walks us through a collage of visuals with the caption "Intel Inside." It shows what Intel makes remarkable by showing videos of robotic hands, cars, moving scenes, and airplanes. The shots seamlessly transition from one to the next, and there are animated characters in the video.
There's even a guy on a bicycle doing flips in the air, and Intel shows how its professionals are working on its latest chipsets. A lot of music is playing, and the Beethoven remix combines technology's power and amazement. It shows how technology blends with creativity and what we can do as human beings.
So, it gives us exciting perspectives on how the outside world is changing through the experiences we create. It showcases Intel's impact on the world, and by using special effects, it highlights its positioning as a leader in the tech industry by showing how the brand thinks outside the box.
7. Nike's Dream Crazy Corporate Commercial
Nike's Dream Crazy Commercial is a great corporate video encouraging viewers to pursue their dreams despite adversity. It shows how different athletes with physical disabilities and challenges succeed despite their handicaps. The commercial also emphasizes that you're never too broke to pursue a dream; even if you are, it doesn't matter.
The video showcases some of the best celebrities who became controversial figures and leading authorities in the sports industry. The images and stories shared throughout are powerful and evoke strong emotions. Nike tells its audience that the size of your dream doesn't matter. What's important is not having any regrets and pursuing it.
It also discusses how you shouldn't wear OBJ jerseys but make OBJ wear your jersey when you grow big enough. Some dreams are audacious, but Nike begs to think differently. That's why it's one of the best brands out there: It connects with its viewers and encourages them.
Colin Kaepernick is featured in the video, and his endorsement, another highlight, shows us precisely what Nike stands for.
8. Before and After Corporate Timelapse Videos
Before and after time-lapse videos. Before and after time-lapse videos can be about what your company can do for its employees' lives before and after. You can show trendy time-lapses and footage. There are tons of corporate video examples on this and you can take inspiration from a few of them. The idea is to showcase how you can improve the quality of the lives of the people who work for your brand. You can show your company's perks in it, like if there are any benefits of working for your brand, you could mention those aspects.
There are no hard and fast rules, but you want to make your viewers feel at home. Their workplace should be like a second home where they feel comfortable having difficult conversations. Everyone should be treated equally, and there should be no discrimination. So, before and after time-lapse videos can give a bird's eye view of what it's like working for the brand year by year.
You'll stand out as a brand or organization when you make the company's mission worthwhile and align it with your employees' well-being. You can also give a quick sneak peek into your company's office space to demonstrate how collaboration and synergy work together. Myntra is an excellent example of how to be extraordinary every day and why it's a fun place to work.
So get creative and think of something that clicks when making your before-and-after time-lapse. Include different angles and views and offer plenty of variety.
9. Eagle Builders
Eagle Builders doesn't even talk about their brand or positioning as a construction company, they don't focus the video on any of their projects but are a great example of what they do.
As a family unit, the company talks about its story, how it started, and why it focuses on its
ties with its employees. It explains how everyone works hard and wants to retain the feeling of nurturing and building long-lasting relationships.
The interviews and behind-the-scenes shots of people working together on massive construction projects show how professional Eagle Builders is.
Overall, it's a great corporate video because it is neither too salesy nor focused on promoting its offerings to clients.
10. Microsoft’s “Empowering Us All” Campaign
We can't control what we are born with, but we can change our circumstances. Microsoft's video campaign tells the story of a young man with limited mobility who controls a PC with his eyes, not a mouse or keyboard.
A teenager with hearing loss uses a virtual assistant to manage her daily life. These are just two decisive moments in Microsoft’s “Empowering Us All” campaign, which will tug at your heartstrings and leave you in awe.
The story does not follow the worn path of showing the company's products but takes us on an emotional journey in which technology presents a bridge between limitation and possibility. From adaptive controllers for gamers to AI that helps people communicate, Microsoft doesn't just show their technology; they show the human spirit using technology as an enabler.
This video doesn't just sell a product; it illuminates real people overcoming real challenges. Its messaging is clear: Microsoft isn't just about products; it cares for people by empowering them with technology.
11. Airbnb’s “Made Possible by Hosts”
What if you were invited into someone’s home not as a guest but as part of their family? Airbnb’s “Made Possible by Hosts” campaign does just that, taking viewers inside homes worldwide. We see travelers in cozy kitchens, walking through charming streets, and laughing with their hosts. It’s not just about a bed to sleep in; it’s about the experience that comes with it.
The video goes over the relationships between hosts and guests. It takes centerstage cultural exchanges and shared experiences.
We hear from travelers who speak about the people, not just these places, thus making their journeys on screen exciting, refreshing, and simply unforgettable.
12. Tesla’s “Do You Trust AI?”
The question is simple, but the stakes are sky-high: “Do you trust AI?” Tesla’s video opens with sleek, futuristic visuals of self-driving cars effortlessly navigating busy streets and avoiding obstacles. There’s a quiet tension in the air as the narrator reflects on the implications of AI and self-driving technology. It’s a bold question, but Tesla is ready to provide the answer.
What makes this ad stand out is its willingness to face the concerns it’s addressing head-on. The ad doesn’t sugarcoat the complexity or risks of AI but instead focuses on Tesla’s technology's transformative potential. The video is a delicate dance of reassurance and intrigue, showcasing innovation and profound responsibility for integrating AI into our daily lives.
The video invites trust and fosters curiosity—two powerful emotions for any tech brand.
13. Patagonia’s “Why We Do What We Do”
Surrounded by rolling mountains and clear blue skies, the workers at Patagonia headquarters have a shared goal—to protect the planet. Patagonia’s “Why We Do What We Do” video is more than a corporate story. It’s a testament to a brand with an unwavering commitment to sustainability. The video takes us behind the scenes, where employees speak about their passion for environmental causes. From recycled materials to eco-friendly processes, Patagonia isn’t just telling you what they do—they’re showing you why they do it.
It's not boasting or selling a product; it's creating a movement. This ad invites you into the hearts of people working for something bigger than profit. You're not watching a brand; you're watching a community driven by purpose.
Patagonia's strength lies in its authenticity. The ad is raw, honest, and powerful; it tells a story of resilience and environmental stewardship that profoundly resonates with today's consumers. Through its commitment to transparency and purpose, Patagonia does not simply sell a product; it invites consumers to join a cause—one that speaks to the values of today's conscientious shopper.
14. Burger King’s “Moldy Whopper”
What do you think of when you hear “Burger King”? Fast food? Yes. Fresh? Not always. But in its audacious “Moldy Whopper” campaign, Burger King turned the tables. The ad shows one of its signature burgers slowly decaying over 34 days, a bold move meant to showcase its new commitment to removing artificial preservatives from its food.
Watching a Whopper wither away isn’t exactly appetizing, but the message is crystal clear: Burger King is saying goodbye to artificial ingredients and letting nature take its course. The surprising imagery challenges viewers to rethink what they put into their bodies and what it means for a fast food brand to embrace transparency.
The shock factor grabs attention and stays with you long after the video ends. The decay of the burger might make you cringe, but it forces you to think about what goes into your food. It’s not just a marketing stunt; it’s a powerful statement about the changing landscape of food production. By confronting the uncomfortable, Burger King redefines its brand as one that dares to be honest—something modern consumers sincerely appreciate.
15. Samsung’s “The Next Galaxy” Teaser
“Unveil the future.” Samsung’s “The Next Galaxy” teaser is a suspenseful journey through time and technology. The ad doesn’t reveal much, yet it leaves you on the edge of your seat, hungry for more. With sweeping shots of futuristic cityscapes and glimpses of cutting-edge technology, Samsung teases what’s next in mobile innovation. From foldable screens to advanced AI, the ad builds a sense of anticipation, making you feel like you’re watching something monumental unfold.
Samsung knows how to build suspense. The brand creates an air of mystery around its upcoming products by giving just enough to spark curiosity and leaving the rest to the imagination—the ad positions Samsung as a boundary-pushing innovator, a company always one step ahead of the curve. Viewers aren't just spectators; they're part of the excitement, waiting with bated breath for the next big thing.
5 Expert Tips to Make Your Corporate Videos Amazing
Here are five expert tips to make your corporate videos unforgettable:
1. Respect Your Viewers
A well-researched video has more impact than one with generic details and data points. Provide the correct information about the specific solutions you offer. When showcasing your content, factor in demographics and speak for distinct personas.
2. Use the Right Tools
We've all seen this time and time again. Poor lighting, sound, lousy editing, abrupt cuts, and amateur recording techniques. All these can sabotage your corporate video-making process.
You don’t just need the right tools, such as a good camera and editing software. You need to ensure you use them in the best possible ways. You will fail if you don’t know how to use your tools. Skimping on good quality tools for making your videos is another issue many businesses deal with. If you cut corners and go too stingy on your budget, the quality of your videos will likely suffer. It's vital to balance your budget and the features your video editing software brings.
We recommend using a solution like Video Fusion by ModelsLab. It will let you extend scenes, edit shots, remove backgrounds, and add characters. You can use text prompting and its advanced AI. You can use 3D Verse by ModelsLab to make 3D props and product designs for your corporate videos. By combining 3D Verse and Video Fusion, you’re more likely to make your corporate videos stand out. Also, you can render in any format and you don’t have to be worried about the scene duration.
ModelsLab also has a Scene Maker coming out very soon to help you create corporate videos. Audio is another aspect that ModelsLab tackles. Audiogen by ModelsLab will give you audio generation tools for your corporate videos. You can lip-sync, dub your videos in multiple languages, turn text into speech, and go from script to scene. With Audiogen, you can bring your scenes to life by turning your scripts into speeches. With Video Fusion, you can turn your scripts into animated works.
By combining ModelsLab APIs into your video-making workflows, you'll likely have or enjoy a much higher chance of success with your audience. And the best part is... The videos look hyper-realistic. Your viewers won't know that AI has generated them. That's how good they are.
3. Show and Don't Tell
Don't discuss how your company's services or offerings work. Instead, show your products in action and highlight the value they deliver. This approach works exceptionally well for complicated products and when you add a human touch.
You don’t have to be specific about any video-making technique,que but you want to tell your story. How did your company start? What challenges did it go through? What real-world problems and solutions does it deal with? Leverage customer testimonials as social media proof.
4. Be Familiar with Marketing Trends and Viewers’ Sentiments
Your corporate videos should reflect and align with the latest and current trends in marketing. Otherwise, you are likely to lose your relevance. Many businesses just don't have the time or resources to check out what's cutting-edge. You can invest in market research tools. But if you are passionate about what you do, you will stay ahead of the trends regardless and be aware.
Sentiment analysis on social media can take your corporate video production to the next level. Listen to what your customers say, incorporate their insights into your upcoming videos, and strengthen your campaigns. Then, you will be good.
5. Get Creative, Switch up your Video Strategy
The last tip is to be yourself when making your videos. Don't try to force yourself to create engaging content like other brands. While competing with the rest, it's also important not to lose originality and uniqueness.
If there's a different angle that you want to explore with your corporate videos, don't shy away from them. Play with the colors, modes, and scenes. Add different characters, perspectives, and narratives to make your videos enjoyable.
The type of video you produce will also depend on the service or product you're trying to promote. A corporate video telling a brand's story will ultimately differ from a corporate video showcasing the brand's product offerings. If you make product explainer videos, your approach to storytelling and walking viewers through your workflows will also differ.
Context is key when crafting corporate marketing videos. We recommend starting with a script and then fleshing it out into storyboards. This will give you a solid foundation for animating your visuals.
Conclusion
When you render your videos, remember to optimize them. If you are rendering large file sizes, consider the platform you will upload them to. Some platforms may not support huge files, so you can compress your videos once you have created them.
You don't want to lose the video quality in the compression process. At the same time, if you are trying to upscale your videos from lower file resolutions, you don't want to lose quality by pixelating them, either.
Video Fusion by ModelsLab helps you denoise, deblur, and clean up your footage. You can upscale your videos up to 4K and optimize them for various screen sizes, including laptops, tablets, and mobile devices. You can also output your videos in formats like MP4, WMV, and other file types. Thus, you are covered.
Are you new to making corporate videos and want to streamline your production? Try ModelsLab APIs today.
FAQs
Do I need a corporate video for my brand?
You can skip corporate videos if you don't want your brand to gain visibility or stand out in today's digital space. Some brands succeed even without making corporate videos and enjoy high revenues, but those are rare. To increase your odds of success and attract clients, you want to create corporate videos. We recommend not skipping them.
What kinds of corporate videos should I make?
The kind of corporate video you will make will depend on the company or type of products and services you offer. There are no strict rules behind this, and creativity can differ from brand to brand. Consider your company's vision and what you hope to accomplish. A video that sells office products will be completely different in its storytelling approach than a video that sells big Whoppers or burgers. If you are making a pizza commercial, you will want to focus more on the flavor, taste, texture, and different emotional aspects of enjoying the food. If you are selling office supplies, you want to focus on the usefulness and how these products can make your customers' lives much more manageable. You can focus on the ergonomics and comfort factor.
How long should I make my corporate videos?
If you are making longer corporate videos, between 3 and 6 minutes, you can take a more comprehensive approach and add more scenes. The level of detail in your scene transitions and video effects will also vary depending on your video's style and storytelling. A good length is 1 minute or less for reels and shorts. Explainer videos and product demos can go longer. For in-depth guides, you can stretch to 10 minutes.
What are the best tools for making corporate videos?
Video Fusion by ModelsLab provides all the tools you need to start making corporate videos. 3D Verse by ModelsLab provides 3D assets for these videos. AudioGen by ModelsLab. The new ModelsLab API is astounding; you will see the difference when you integrate it into your creative production pipelines.